Why are video games so expensive in Latin America?

The video game industry grows constantly throughout the world. However, this does not mean that there are still problems when it comes to regions outside the United States, Europe and Japan. These are the main markets of the world, but not the only ones. Despite what one could think, Mexico and Latin America are territories where video games are increasing , this despite the complicated situation that these markets live.

After years of selling video games at $ 60, this generation has seen an increase of $ 10. However, in our markets we see constant increases. In this sense, Fernando Campos, CEO of Nuuvem, digital store for PC in Latin America, has indicated that distributors do not carry out a location process suitable for Mexico, since they consider it as North America and that generates that prices are similar to those of the United States. Thus, titles that come to the market at $ 70, reach our country to an equivalent of $ 88 dollars.

The reality is that Mexico and Latin America are already the small market that at some point were. According to Newzoo, technology consultant, By March 2022, 242 million players were registered in the region . In Brazil we find 53.3 million, Mexico has 45.3 million, and in Colombia 13.3 million have been registered. This is something Microsoft knows perfectly, so they have done everything possible so that their digital store adapts to each country.

However, PlayStation only accepts payments in dollars, and with taxes, regardless of the country . Although ESHOP adapts to certain regions, not all markets in Latin America have access to this virtual store. The reality is that not all companies have the same resources to adapt to the needs around the world.

The Microsoft Store is the only positive case when talking about games on consoles, but Do not forget that Steam and the Epic Games Store do change prices depending on the country where the user is located . It is a fairly complicated situation, where it seems that the only solution to enjoy the current games without damaging the wallet so much is to be expected to a Amazon discount or other store.

In related issues, these are the video game events that we will see this summer. Similarly, it seems that PlayStation is already working on a new PlayStation Experience.

Editor's note:

Buying video games in Latin America is not cheap. This is a hobby that requires great investment. However, lending games and taking advantage of the offers in digital and physical stores makes this not hurt. Similarly, Xbox Game Pass is an offer that many must take advantage of.